After many years in big consulting, I was blown away by the demand for enterprise-grade thinking in the Small to Medium Business (SMB) community. Several contacts in my network reached out seeking help. They had great companies and were doing well. They said they lacked the time and expertise to address key issues impacting their success. In response, I founded Gueinve to assist them and businesses like yours. Let us help you navigate the complexities of today’s challenging environment and overcoming real-world problems that hold you back.

The journey of the brand began with my first freelancing business, Gue Creative Solutions. Originally intended to be McTigue Creative Solutions, the name evolved as the ‘MCTI’ got lost, leaving just Gue. Embracing this omission, I went with Gue Creative Solutions as my trading name.

My second venture was GCS Emporium Store, a successful small ecommerce brand. The name retained the heritage of Gue Creative Solutions (GCS), with ‘Emporium’ signifying unlimited potential for a diverse range of products. ‘Store’ clearly indicating its retail nature.

Continuing to build on the heritage of the naming construct, the next step was challenging. ‘Gue’ had to be there. I had to find the right extension. Considering options, I thought of Gue-investment or Gue-invest, Gue-invent? These didn’t capture the essence of what I wanted. I needed something that matched our values and my reputation.

Through research, I learned the naming construct sounded reminiscent of “Guinevere”, which evokes attributes of classic, mature, formal, natural, wholesome, refined, complex, and serious characteristics. These qualities align closely with our core values. I combined the insights to create “Gueinve” in pronunciation without the ‘re’ sound. This unique name reflects the heritage and values of my previous ventures, and stands out for SEO purposes, ensuring a distinctive and unique presence.

Gueinve offers a comprehensive range of services, including strategy development, project implementation, and culture enhancement initiatives that combine governance, people, process, and technology excellence to deliver tangle measurable results. My goal is to provide our clients with the tools and support needed to overcome business challenges, implement strategic projects, and organise for sustainable growth. Gueinve’s services are designed to integrate all aspects of your business, ensuring seamless coordination and optimal performance across all your business functions. Ultimately, you will be empowered to operate your business independently and confidently with ongoing continuous improvement.